Cookie Policy

iPhone Photos puts small files (known as ‘cookies') onto your computer to collect information about how you browse the site.

Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you've seen so that we don't show them to you again

iPhone Photos cookies aren't used to identify you personally.

You'll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.

How cookies are used on iPhone Photos

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use iPhone Photos. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit on iPhone Photos
  • how long you spend on each iPhone Photos page
  • how you got to the site
  • what you click on while you're visiting the site

We don't collect or store your personal information (for example your name or address) so this information can't be used to identify who you are.

We don't allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit iPhone Photos by tracking if you've visited before 2 years
_gid This helps us count how many people visit iPhone Photos by tracking if you've visited before 24 hours
_gat Used to manage the rate at which page view requests are made 10 minutes

Google Analytics

Name Purpose Expires
_utma Like _ga, this lets us know if you've visited before, so we can count how many of our visitors are new to iPhone Photos or to a certain page 2 years
_utmb This works with _utmc to calculate the average length of time you spend on iPhone Photos 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached iPhone Photos (for example from another website or a search engine) 6 months

You can opt out of Google Analytics cookies.

JavaScript detection

We measure how many people visiting iPhone Photos are using JavaScript.

Name Purpose Expires
JS-Detection This tells us if you are browsing iPhone Photos while running JavaScript 1 year

Our introductory message

You may see a pop-up welcome message when you first visit iPhone Photos. We'll store a cookie so that your computer knows you've seen it and knows not to show it again.

Name Purpose Expires
seen_cookie_message Saves a message to let us know that you've seen our cookie message 1 month

Messages across iPhone Photos

We might display a message on all iPhone Photos pages to tell you about an important event or situation. We'll save a cookie that will let us know how many times you've seen it, or if you've dismissed it.

Name Purpose Expires
global_bar_seen Remembers the number of times you've seen the message, or if you've dismissed it 12 weeks

Multivariate testing

We sometimes test different versions of pages with different users to see which work better. We'll save a cookie so that you consistently see the same version when browsing iPhone Photos.

Name Purpose Expires
ABTest-Example Checks A/B testing works 1 day
ABTest-NavigationTest Tests new navigation design pattern for education content 1 month
multivariatetest_cohort_topics_menu_text Remembers which version of the page you were shown 1 month